The world of UX today

On this page I gathered recent UX news and articles. Yes, it is my reading list ;-).

Items on UX Magazin:

  • - Bringing Relevant Content into your DesignsOctober 6, 2015

    Many important considerations impact software design. Business goals, user goals, user context, cultural considerations, platform paradigms, branding requirements, devices … the list goes on and on. While a primary focus for any software design effort should be the data or other content that’s being displayed, this keystone element is often given short shrift. This is unfortunate and shortsighted. Given the focus it your content will receive, it should be a primary consideration during the design process.

    It is a common practice to represent data and content as “Lorem ipsum,” repeating data, or simply using “best case scenario” data. In reality, this isn’t what will be experienced in the final product. The data you have to work with can drastically affect the final design, and the design will influence the type, format, and presentation of data.

    Infusing Real Content into Your Designs

    Whether you’re more
    By Juan Sanchez

  • - User Testing as a Design Driver:Looksery created a product for users, not designersOctober 5, 2015

    You may have recently seen an abundance of bug-eyed people puking rainbows on Snapchat. Thank Looksery for that. Launched last year as an entertainment app based on face recognition technology and special effects, Looksery was acquired by Snapchat last month.

    Donald Trump Looksery rainbow puke

    Looksery technology propels Snapchat’s new special effects

    Founded in 2013, Looksery launched in October 2014 more
    By Jordan Crone

  • - Taking Service Design into the FieldSeptember 30, 2015

    By their very nature, heuristics offer a hands-on approach to discovery, where knowledge is culled through trial and error. They are rules of thumb that give us a framework as we move through the research and design process.

    In service design, this kind of framework is also valuable for assessing completed projects to find the weak links. A heuristic can apply to a single interaction as well as to the overall service eco-system. Heuristics can be applied to a single moment in time or to a user’s entire long-term relationship with a service.

    This conceptual approach to design recognizes that experiences are coproduced, and that human interaction is a key component of many, if not all, services. As systems grow ever more sophisticated and interconnected, designers will continue to face new challenges. Service design heuristics can help us to frame and think more
    By Usability Matters

  • - The Trials and Tribulations of the (Not So) Quick Pass #wtfUXSeptember 29, 2015

    Paying roadway tolls is a taxing experience by its very nature. And while the frustration of waiting in line to throw a handful of coins into a basket has been mitigated by the implementation of RFID transponders that let people pay fees without stopping, replenishing funds on online can start to feel purgatorial in its own right.

    As reader Ben Mackie points out: "The North Carolina toll website is maddening. They give you five different dollar amounts and they don't store your CC/preferred payment method"

    North Carolina Quick Pass website screengrab

    This is already confusing more
    By Josh Tyson | UX Magazine

  • - What Grid System Architecture and the Golden Ratio Do for Web DesignSeptember 28, 2015

    Good design in any discipline usually carries a structure of order and harmony. Since the Renaissance, artists and architects have used a strong understanding of proportions to create aesthetically pleasing architecture. Many of these classical design principles have followed us into modern times and can be found today in effective web design.

    Take an A4 piece of paper for example. If you take it and halve it, the resulting size is A5 with the same exact proportions. No other proportion has the same properties. 16th century architect, Andrea Palladio knew this well. It is believed that because, fundamentally, most architects—like Palladio—use a similar system of proportions to plan and design spaces, buildings can look very different while remaining similar at their cores.

    Structure and Beauty

    It’s in human nature more
    By Ling Lim


Items on UX Matters:

  • - The Relationship Between User Experience and Branding<p class="author">By <a href="">Janet M. Six</a></p> <p>This month in <em>Ask UXmatters</em>, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).</p> <p class="sub-p">Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. <a href="" class="read_more_link">Read More</a></p>
  • - Applying In-Depth Research and Analysis to Achieve Better Outcomes<p class="author">By <a href="">Isabelle Peyrichoux</a></p> <p>Over the past 20 years, two of the domains to which I have applied my research and analysis skills are UX research and career exploration. I’ve noticed a lot of similarities between the approaches I use in these two domains to get the most desirable and effective outcomes.</p> <ul> <li>In <em>UX research</em>, the goal is to have the best possible impact on product design and innovation—to help product teams innovate, design, or improve a digital service or product that achieves the highest level of usability, usage, and user satisfaction.</li> <li>In <em>career exploration</em>, the goal is to identify the career that best suits a person, in which that person would thrive, excel, and achieve his or her full potential, maximizing personal fulfillment, and contributing to the benefit of the company, community, and the planet.</li> </ul> <p class="sub-p">In both of these domains, the approach, methods, and tools you choose for research and analysis make a big difference in achieving the desired outcomes. My experience has taught me that <em>in-depth</em> research and analysis provide more optimal outcomes over the long term. <a href="" class="read_more_link">Read More</a></p>
  • - Book Review: Weapons of Math Destruction<p class="author">By <a href="">D. Ben Woods</a></p> <p><img src="" alt="Cover: Weapons of Math Destruction" width="280" height="423" class="book-image-float-right" />Some have said that we are living in the age of algorithms. Netflix uses an algorithm to recommend videos. Facebook has an algorithm that displays the posts and advertisements you’re most likely to interact with. Google’s algorithm serves different search results to different people, based on prior Web traffic. Amazon’s algorithm makes recommendations for things you might want to buy. Match’s algorithm identifies people with whom you are likely to be romantically compatible. We have smart thermostats that use algorithms to learn user’s climate-control preferences. My 11-year-old son uses an algorithm to solve Rubik’s cubes in under a minute.</p> <p class="sub-p">An <em>algorithm</em> is really nothing more than a mathematical model or formula that accepts inputs, applies calculations, and provides output. Cathy O’Neil, the author of <em>Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy</em>, introduces the idea of an algorithm as being similar to making a family dinner, taking into account the various likes, dislikes, and quantities her family needs. Algorithms can be extremely useful in automating and understanding large, complex sets of information—for example, searching for a document on your hard disk. But they can also be harmful, as several <a href="" title="articles about YouTube">articles about YouTube</a> have noted, describing how their algorithm tends to lead viewers down rabbit holes of conspiracy theories, propaganda, and salacious content. <a href="" class="read_more_link">Read More</a></p>
  • - Book Excerpt: The Jobs to Be Done Playbook<p class="author">By <a href="">Jim Kalbach</a></p> <p class="quotation">This is an excerpt from Chapter 4 of Jim Kalbach’s new book <em>The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs</em>. &copy;2020, Rosenfeld Media.</p> <h2>Chapter 4: Defining Value</h2> <p><img src="" alt="The Jobs to Be Done Playbook" width="280" height="421" class="book-image-float-right" />In this chapter, you will learn about these plays:</p> <ul> <li>How to find unmet needs</li> <li>How to create goal-based personas</li> <li>A new way to compare competing solutions</li> <li>How to define a value proposition</li> </ul> <p class="sub-p">The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. <a href="" class="read_more_link">Read More</a></p>
  • - How an Almost Professor and a Wannabe Doctor Got into UX<p class="author">By <a href="">Amy Arden</a> and <a href="">Ruben Cespedes</a></p> <p>As usability and user experience continue to become priorities for companies developing products and experiences, the demand for UX professionals is growing. However, those who lack a traditional design, usability, or human-computer interaction background face significant obstacles in making a successful transition into the field of User Experience, as Jon Walter noted in his recent article on <em>UXmatters</em>, “<a href="" title="Breaking into the Field of User Experience">Breaking into the Field of User Experience</a>.”</p> <p class="sub-p">But it can be done! Amy originally planned to become a university professor. Ruben wanted to be a doctor. A LinkedIn connection put us in touch. Although our backgrounds are quite different, we both have a deep passion for User Experience and had some surprisingly similar experiences on our path into the field. Even though we’ve never met in person, the timing of our connecting with one another created a serendipitous opportunity for this virtual collaboration in sharing our UX stories. <a href="" class="read_more_link">Read More</a></p>
Richard van de Wetering Geschreven door:

Interaction designer and photographer. Request an updated CV by email.

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